SINOTRUK Truck Brands-HOWO, Gold Prince,Sitaier King,Haojun,Huanghe

HOWO heavy duty truck–the most advanced and most superior new generation of heavy duty truck in China, with proprietary brand and intellectual property right, was developed by CNHTC by applying the world advanced heavy duty truck key technology aiming at the market at home and area markets overseas.

HOWO heavy duty truck adopts the advanced key assemblies which are reasonably connected by advanced technology. The arrangement of the complete vehicle is perfect; the main assemblies are harmonious, unified and reliable, which makes the complete vehicle have better performance on power, economical efficiency, reliability and environmental protection.

HOWO heavy duty truck is with luxury and great appearance; it is a combination of fortitude and streamline, sturdiness and elegance. It aims at world heavy duty truck level on the ergonomic design like comfortability, safety and accessibility.

The launch of HOWO heavy duty truck embodied the enterprise operation philosophy of CNHTC of pursuing the optimized customer value constantly. It will make the customer be proud of his correct option by its strong working ability, pleasurable interior and exterior trimmings, and better safety, comfortability, easy to operate, low fuel consumption and easy to maintain.

HOWO series is comprehensive with Euro2 and Euro3 engine equipped.

• Product range: Semi-trailer towing vehicle, goods vehicle, tipper, concrete mixing carrier and other special truck refitted on its chassis.
• Driving type: 4×2, 6×2, 6×4, 8×4 and 10×4 etc.
• Power range: 266PS – 410PS.

 HOWO-A7 heavy duty truck —-Superb art in domestic auto field, Full expression of heavy duty truck concept. Delicate design, excellent technology, which will dazzle you as groundbreaking works.

Comfort, safety, reliability, electronic level geared to international level. Low fuel consumption—the most economical choice nationwide.

Expression of leadership style among heavy duty trucks.

Customer—oriented, being joyful to own it.

HOWO-A7 series heavy duty truck

• It contains tractor, platform truck, tipper, mixer and other special applications.
• Drive model includes: 4×2, 6×2, 6×4, 8×4, etc.
• Engine output overlay: 270PS-460PS.

 Gold Prince Series of medium and heavy truck adopts mature Sitaier assembly, and it is at the leading position with the best configuration among domestic trucks of the same level. This series was launched in 2005 aiming at medium and heavy truck markets; there are lots of optional parts to meet the individual requirement of the customers.

Sitaier King Series product was developed based on Steyr technology and improved by our company, aiming at medium and high-end heavy duty truck markets, adopting modern air dynamic technology and human engineering design to realize better economical efficiency and comfortability. It was introduced into the market in 2002 formally and was accepted by the customers.

Haojun series of heavy duty truck is another heavy duty truck platform to meet the market requirement which was developed based on mature Sitaier chassis.

Huanghe series, developed by the parent company-CNHTC in 1960s on its own for the first time, has higher brand awareness in China. Our company launched Huanghe Commander Series product under this brand to meet the requirement of the customer for middle tonnage and lower priced products. This series of product adopts domestic mature medium vehicle assemblies and components and new cab, which make this series rank the top among domestic medium trucks; it is mainly used in goods to be transported among cities and towns, and middle & short distance transportation.

• Product model: Semi-trailer towing vehicle, goods vehicle, tipper and other special truck refitted on its chassis.
• Driving type: 4×2 and 6×2 etc.
• Power range: 140PS – 240PS.

CNHTC set the sales target and launched SITRAK at the Commercial Convention 2010

One heavy truck called “Shande Truck T7″ was debut at the Commercial Convention 2010 of CNHTC in the December 20. The configuration table shows that the this truck was rigged  with Man D20 430-horsepower States III common-rail engine, 3.73 Ratio of the HW1697 small single-stage drive axle, HW20176 gearbox and ABS + ASR + EBL + TPM braking system, which considered as the excellent heavy truck in China.

Sinotruk Group, is confident to sell 140,000 trucks in 2010 and will try to hit the target of 150,000 units, said Ma Chunji, chairman of Sinotruk Group, at the annual business conference over the weekend.

For the first 11 months, Sinotruk sold 115,000 heavy-duty trucks, up 9.69% from a year earlier, achieving sales revenue of more than 50 billion yuan ($7.32 bln). Full-year sales are expected to reach 125,000 trucks. Its sales this year hit 120,000 units on December 11.Sinotruk said that it had become the world’s second largest maker of heavy trucks in terms of annual output and sales in the last week of December. Its major overseas rivals Daimler and Volvo sell about 250,000 and 100,000 trucks a year.

In July, Volvo agreed to end its truck venture with Sinotruk after production had been suspended for several years, but in October German heavy truck maker MAN said it had received China’s regulatory approval to acquire 25% stake in Sinotruk.

Overseas Team of Import & Export Department launches Visit & Training in Qatar (Photo)

Recently, members from Sinotruk Import & Export Department Overseas Team established on the basis of abroad agency launched training for products to local big dealer JN Co., Ltd. in Doha, Qatar.

Possessing certain maintenance and after-sales service capacity, JN Co., Ltd. successively purchased more than 70 units of Sinotruk HOWO truck, which were publicized on its main page with a wide space. After many times of visit and negotiation, JN Co., Ltd showed satisfactory to overall quality of HOWO products, yet they were disturbed by small defects and the supply of spare parts, because some of non-original spare parts purchased from local dealers seriously affected the normal maintenance. So members of the team teach them how to distinguish the false spare parts with recognition of customers, the customers decided to purchase original spare parts from then on.

According to demand of JN Co., Ltd, the team members organized an on site special training course on engine and electrical parts for maintenance employees of their company. Based on situations of on site quiz and reflection, they thought JN Co., Ltd had excellent machinery maintenance capacity to correctly accomplish maintenance work for main assemblies, but for electrical parts, only several employees could understand and maintain, so team members copied some of data on electrical parts training to them to make them further improve their skill.

This session of training improved Sinotruk products’ influence at local market.

It is reported that after the implement of “Step Out” Strategy, aiming at the characteristic of “about 2/3 league members spend 2/3 of one year working abroad”, General Youth League Branch of Import & Export Department organized and launched the preparation for the establishment of Overseas Youth League Branch to strengthen cohesion of league organization, exert the effect of General Youth League Branch to organize, conduct and service the youth, and stimulate working enthusiasm of vast league members and youth stationed abroad. In 2011, General Youth League Branch of Import & Export Department will continue thoroughly launching construction of league group, establishing league groups specialized in marketing, trade connection, technical support, products inquiry and artistic & sporting communication etc. to fully stimulate dynamic of vast league members and youth, contributing youthfulness power for the implement of “Step Out” Strategy.

Manufacturing System

The manufacturing system of SINOTRUK (HONGKONG) LIMITED manufactures key assemblies and parts using different production lines, and assemblies and tests parts made by itself and outsourced to form a complete cargo truck chassis. The company’s production and test technology and equipment stand for the level of domestic heavy truck manufacturing, which guarantees the quality and reliability of the products. The manufacturing system is mainly composed of production line and test line of following companies or systems:

1. SINOTRUK Jinan Truck Co., Ltd.
2. SINOTRUK Jinan Commercial Truck Co., Ltd.
3. SINOTRUK Jinan Axle and Transmission Co., Ltd.
4. SINOTRUK Jinan Casting and Forging System
5. SINOTRUK Power System(including Jinan Engine Division, Hangzhou Engine Co., Ltd., Chongqing Fuel Injection System Co., Ltd. and Jinan Fuqiang Power Co., Ltd.)
6. SINOTRUK Gear box Department

About us

SINOTRUK

The company headquarters and its main manufacturing base are located in Jinan, the capital city of Shandong province. The predecessor to our Parent Company was the first domestic manufacturer of heavy duty trucks and built China’s first heavy duty truck in 1960. Through years of research and innovation, we have had obvious advantages in market network, product, technology and cost, and established a unique enterprise culture. We market our products under the brand name“中国重汽”(China Heavy Duty Truck) in Chinese and “SINOTRUK” in English. In August 2006, the company was granted as National complete truck export base enterprise by National Development and Reform Commission and Ministry of Commerce. In October of the same year, our brand was awarded as one of 10 PRC brands by the World Confederation of Productivity Science. Our target is to be a world well-known heavy truck manufacturer and provide customers with cleaner, energy-saving, safer and comforter transportation vehicles.

We specialize in the research, development and manufacturing of heavy trucks and related key parts and components. Our principal products include cargo trucks and truck chassis with GVW over 14 tonnes as well as semi-tractor trucks with trailing capacity over 12 tonnes, tipper and special truck chassis and so on. Our major product series include HOWO, Sitaier King, Sitaier and Huanghe series. Over the years, we have registered with the PRC government more 2,000 models, as classified under the PRC automotive industry regulations. Through our diverse product portfolio, we service a wide range of customers from all major industries that utilize heavy trucks, including infrastructure, construction, container transportation, logistics, mining, steel and chemical industries.

We are one of few heavy truck manufactures in China that have the ability to also produce heavy truck engines. We currently produce substantially all the engines used in our truck production. We also sell industrial and construction machinery engines in the future depending on market conditions and our production capacity. In addition, we produce other key heavy truck parts and components, such as cabins and axles, mostly for internal use.

We have an extensive sales and service network in China. The market network covers all domestic provinces to provide with support for the increase of the sales volume. As China’s economic structure is optimized and national road network is perfected continuously, our sales volume of heavy truck and market share will increase further. In recent years, we have made a big progress in expansion of overseas market. Our products have been sold to approximately 30 countries and regions. We are also planning to build three CKD facilities overseas through cooperation with local manufactures. Our overseas markets are operated by China National Heavy Duty Truck Group Co., Ltd. Import & Export Co., Ltd., SINOTRUK (Hong Kong) Limited West Asia & Europe Area, SINOTRUK (Hong Kong) Limited South Asia & America Area, SINOTRUK (Hong Kong) Limited North Africa Area, SINOTRUK (Hong Kong) Limited South Africa Area, SINOTRUK (Hong Kong) Limited Middle Asia & Russia Area and SINOTRUK (Hong Kong) Limited Southeast Asia & Australia Area.

Our development target is to build the company into a “world well-known heavy truck manufacturing base which is displaceable in China”. In order to realize this target, the enterprise will insist on carrying out four strategies, i.e. internationalization, technology ahead, high quality and low cost, and regionalization to realize the internationalization of product, market, capital, mechanism, brand and talent and establish an international sustainable enterprise with self-innovation capability and core competitiveness.

The company will always insist on the concept “Scientific development, Rational management, Careful operation, to obtain maximum benefit”; stick to the enterprise value view “To do state-of-the-art products with morality; to contribute them to the society”; endeavor to pursue the maximization of enterprise and social benefits by providing all customers with the best product, providing all investors with rich return, providing all cooperators with wide developing space and providing all employees with a stage to realize their personal value.